The King wants to take the Egg McMuffin’s throne

Not content to duel it out over double cheeseburgers, Burger King is taking aim at another McDonald’s staple — the Egg McMuffin.

Burger King announced plans last week to introduce a $1 BK Breakfast Muffin: egg, sausage and American cheese on an English muffin. The company’s memo indicated that this is the first of several changes to the breakfast menu:

Later this month, BKC will introduce its BK(R) Breakfast Muffin sandwich priced at more than one dollar and BK Breakfast Bowl to enchance its breakfast offerings. These product introductions are in advance of a new U.S. comprehensive breakfast platform launching later in the year and includes Seattle’s Best Blend(R) coffee.

Categories: Dining, Food & Drink