McDonald’s tells the world to ‘Get Quenched’
Good for McDonald’s. At a time when fast-food franchises are trying to look like something they’re not so they can jump on the healthy bandwagon, the chain is giving a 32-ounce raspberry to everybody. McDonald’s current campaign — $1 for any size drink, with the tag line “get quenched” — means it understands that a large America still needs a large drink.
On one of my recent visits to the drive-thru, the guy behind the box didn’t even ask what size I wanted after I asked whether they had iced tea. Why would he? Who would order a smaller drink when the extra ounces are free? We’re conditioned to believe that biggie sizing should cost more — but a larger drink for no more money? That’s getting one over on the man.