Applebee’s new ‘local’ campaign confuses loyal customer
So Applebee’s wants its 2,001 locations to feel more “local,” according to a story in this week’s Kansas City Star.
It’s confusing. Hasn’t Applebee’s, a subsidiary of Glendale, California-based DineEquity Inc., always been the place to go for the quintessential neighborhood dining experience?
I remember the night Applebee’s stayed open after we lost the Big Game.