A nation of calorie counters is still fat

The results are in from New York City’s great experiment to determine whether posting the caloric content of menu items actually affects customers’ behavior.

New York University and Yale University recently studied the purchasing habits of people at McDonald’s, Burger King, Wendy’s and Kentucky Fried Chicken in the neighborhoods of New York City with the highest rates of obesity. 

About 28 percent of those who noticed them said the information had influenced their ordering, and 9 out of 10 of those said they had made healthier choices as a result. But when the researchers checked receipts afterward, they found that people had, in fact, ordered slightly more calories than the typical customer had before the labeling law went into effect, in July 2008.

Categories: Dining, Food & Drink