Zach Golden: What the F@*! Should I Make for Dinner?

We can check off one of mankind’s greatest unanswered questions. What the Fuck Should I Make For Dinner? is a Web site that, with each click of your mouse, randomly generates a suggestion for what to cook. Advertising co-workers Russ Phillips, 25, and Zach Golden, 24, decided to tackle the question last Friday, and WTFSIMFD launched on Monday.

“It was our recurring sign off. What are you doing tonight? Fucking cooking some dinner — but we never knew what to cook,” said Golden, a copywriter living in Brooklyn, when Fat City reached him by phone yesterday.

The site pulls meat and fish recipes from Epicurious — Golden and Phillips compiled the list — and takes vegetarian options from recipe.com. It gives readers only three options: Accept the initial recipe, ask for a vegetarian option, or ask for a new suggestion. 

“People love swearing and people have proven to love food as well. But how quickly we’ve reached this level is probably not a good thing about our society,” said Golden.