You want your babyback ribs … don’t you?

I want my baby back … is back. The Wall Street Journal covers Chili’s decision to revitalize the soul-crushingly catchy ad jingle.

The tune, which has been lampooned everywhere from Austin Powers to Scrubs — is impossible to kill. It is the Freddy Krueger (who, in unrelated food news, also refuses to die) or Jason of jingles.