Why a $4 peach may make sense

It’s easy to get caught up in the sensationalism of a $4 peach. The average shopper would likely say that’s a ridiculous price for a single piece of fruit. A few might be tempted to make a moral stand. If that is the price of knowing everything about that peach, then it is completely worth it.

The problem is that to focus on the price of the peach means that we are not discussing what really matters: the cost of the peach.