Whole Foods looks to employee incentives to lower health care costs

Whole Foods CEO John Mackey is seeking to use a carrot, not Kit Kat stick, to motivate his employees to get in better shape.

In a recent letter, Mackey explained that employees with healthier biometrics (cholesterol, blood pressure and body mass index levels) would qualify for a higher employee discount than the standard 20 percent. An employee who met the proposed new standards and participated in regular screenings would qualify for up to a 30 percent discount.