When you think Taco Bell … you think weight loss?

It’s the classic American story of building you up only to tear you down. A nation whose waistline has expanded on the fourth meal is now being encouraged to look to the very same drive-thru for diet options.

In an effort to promote its new fresco menu as a healthy option, Taco Bell has launched the “Drive-Thru Diet,” introducing pitchwoman “Christine” as their answer to Subway’s Jared Fogelman.

The telling verbiage on the Web site insists that the Drive-Thru Diet is “not a weight loss program, it’s about making different choices.” Those choices include cutting calories but not cutting out fast food — because it’s not about leaving Taco Bell, just reframing your relationship.

Categories: Dining, Food & Drink