When lasers meet breakfast cereals

How much authenticity do you need from your breakfast cereal? Well, if you answered that you wanted it to be laser-etched with the manufacturer’s logo, it’s time to start eating corn flakes in Britain.

The Guardian looked at a press release from Kellogg’s in Britain that shows a digitally altered picture of individual corn flakes labeled with the Kellogg’s logo. The laser-etching would apparently be used to differentiate various Kellogg’s products from knockoffs. But the Guardian isn’t sold that the cereal manufacturer is ready to go to such lengths or that the consumer would really care. 

The concept of laser-etching food has been around for a few years. Etching sushi and tortillas is just one of those ideas that probably seems good in a lab after a few Red Bulls and the need for some levity.