When happy hour gets too happy
The Los Angeles Times had a disturbing story this week about happy hours becoming a little too happy for business. It’s not that restaurants don’t want bustling happy hours, it’s that more and more of them are experiencing the “fire drill.”
The fire drill is when a restaurant is slammed until happy hour ends and then everybody leaves en masse as if a silent fire drill was hurrying people out the door. A couple of minutes before 6 the place will be rocking, but by 6:15 there will only be a few stragglers.