Tropicana numbers just in, with a lesson on branding

The amount of money spent to brand and advertise everyday items can be bewildering. The single largest advertiser in the world is Procter & Gamble (more than $5 billion a year) and it’s tough not to think, “If P&G stopped running ads for a day, would its sales really fall?” Or how about some of the other largest advertisers? 

Yes, sales would really fall and Pepsi has the Tropicana experience to prove it.