The world of the eco-douchebag

It’s time to add a new word to your lexicon: eco-douchebag. Guilty Planet has offered the phrase and asked for comments regarding a sign on a bread slicer at a Whole Foods in Vancouver warning customers that the bread slicer is used on both organic and non-organic items.

It seems unlikely that bread would be affected by an all-use slicer. You could sway me that the coffee grinder in the next aisle matters. (Never use a store’s coffee grinder. You’re always getting the end of someone else’s grind and leaving your own for the next person. And invariably the person before you has selected flavored coffee.)

The bread slicer is indicative of a bigger societal issue — it raises the question of whether we’ve gone too far or we’ve been on the wrong side of reasonable for a long time.