The secrets in every menu

Every time you pick up a menu, you’re being manipulated into what the restaurant wants you to order.

In author William Poundstone’s new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), the menu is broken down according to item placement and graphics, in order to show how you’re less in charge of your meal than you suspect. New York Magazine has an excerpt from Poundstone’s book.