The rise and fall of 100-calorie packs

While 100-calorie packs have been in stores since 2004, it took until last year, when Hostess released 100-calorie packs of Twinkies — freakin’ Twinkies! —  for people to finally realize that these packs have gone much too far. Bill Maher put it succinctly:

Sales of some 100-cal packs, like Oreo thin-crips, have dropped 30 percent or more this year. It takes BrandWeek two pages to list all the reasons not to buy these products.