The Good. The Bad. The Tasty.

BY OWEN MORRIS

It may not be fancy nor chic to admit, but lots of people buy wine based on what the label looks like. It’s nothing to be ashamed of. As sommlier Kelly Wooldridge explained on this blog, the quality of the label can have a direct correlation to the quality of wine in the bottle.

But just how big a correlation? Can lay people tell what wine came from what bottle just by looking at the label? To find the answer, I acquired several bottles with very different labels and gathered some fellow drinkers.