The five-dollar sweet spot for fast food chains
It turns out that $5 bills are like pennies in the jar, adding up to big business for the fast-food franchise Subway. A recent Business Week article discusses how Stuart Frankel, a franchisee in Florida, turned a simple idea for a weekend promotion into $3.8 billion in sales for the chain, according to the NPD Group.
The story details how Frankel used the promotion for nearly a year before it caught the eye of a larger Florida franchisee, who introduced the idea to Subway co-founder Fred DeLuca. This was 2007.