The five reasons that Williams-Sonoma will never sponsor The Biggest Loser

We’re a nation of eaters. We also love kitchen gadgets, even if we’re on the fence about cooking. Williams-Sonoma has (smartly) found the sweet spot of kitchen items that will enable us to eat more and more ridiculous foods.

And despite a line of products from Curtis Stone, the resident chef on The Biggest Loser, the upscale shop isn’t likely to be where you’re headed if you’re on a diet. As such, here are the five reasons that Williams-Sonoma will likely never sponsor The Biggest Loser.