The first rule of E. coli: Don’t talk about E. coli
Recently, Fresh Express salads compared its new way of washing lettuce to the iPad. While trying to sound cool and trendy (spoiler alert: fail), Fresh Express apparently broke some supersecret business pact not to speak about the 2006 E. coli outbreak in the salad industry.
“Food safety should never be a competitive advantage,” Tom
Stenzel, president and CEO of the United Fresh Produce Association, tells trade paper The Packer. “If a
new product improves food safety, we should share it with the whole