The downlow on Fro-Yo

You can’t escape the frozen yogurt trend, so you just have to join it. As long as you’re giving in, you might as well really sell out. And TCBY — the forgotten ancestor that gave birth to this nationwide movement with the first swirl cone — wants to help you make a change.

The Country’s Best Yogurt is sponsoring a contest to give away a store — an entire store. All it takes to be eligible is a two-minute video explaining why you should be the one to win. According to Franchise Gator, which estimates that you would need between $142,000 and $347,000 to open a TCBY franchise (sounds fairly exact), that works out to roughly $173,500 per minute of effort. That’s a lot of toppings.