Surprise! Beer commercials make kids want to drink beer

How many times have you seen an ad for a cold, refreshing beer immediately after an anti-drug or anti-smoking commercial? We tell children alcohol is a drug, but commercials show it as something fun and sexy with the power to rewind time.

It’s OK, though, because beer companies insist they’re not advertising to minors (but if underage drinking stopped, conservative estimates say sales would plummet by 15 percent).

Now comes research showing that beer commercials are indeed effective on youth.