Subway takes Michael Phelps off the shelf

Michael Phelps is back pitching Subway in a new advertisement that takes the chain’s ubiquitous “$5 foot-long” campaign underwater.

The ad’s timing suggests that Subway hopes America will remember Phelps’ accomplishments in light of the Winter Olympics next month — and that we’ve had enough time to forget the paparazzi-style photo of Phelps holding a bong that made waves in 2008.

On one hand it’s a mini litmus test for what could happen with Tiger Woods and potential sponsors. On the other, a 15-second commercial extension of a well-developed ad campaign is difficult to consider ground-breaking or edgy.

Categories: Dining, Food & Drink