Schlitz Tall Boys returning to Kansas City

Schlitz’s 16 oz. “Tall Boy” cans are returning to Kansas City at the end of the month — a year after the beer re-entered the market in 12 oz. brown bottles.

The Schlitz brand is now owned by Pabst Brewing Co. and is once again brewed in Milwaukee. It’s undergoing a revival, with a return to the recipe of the 1960s and retro packaging meant to remind people why they drank Schlitz in the first place.

“Kansas City has been a good market for us,” says Director of Marketing Kyle Wortham. “We’re happy

to be embraced by the city and bringing back Schlitz has been a lot of

fun.”

Schlitz celebrates the return of the Tall Boy can with two parties tomorrow night, where the tallest boy and girl (literally) each win $160 — $10 for each of the 16 ounces in the can. There will also be a can stacking contest with prizes at the Kross Lounge (605 N. Sterling Avenue, 5 to 7:30 p.m.) and Gusto Lounge (3810 Broadway, 8 to 11 p.m.). 

“As beer has become lighter in flavor, you mind find Schlitz a little heartier,” says Wortham.