Roaster Brian Jurgens wheels CoffeeCakeKC to First Friday
The car slammed into the back of Brian Jurgens’ trailer just outside Independence, sending the whole rig off the road – with Jurgens’ future packed inside. The roaster that was going to launch Jurgens’ coffee company came to rest in the median.
“I see my roaster pass me on I-70 and flip upside down on the median,” Jurgens recalls.
He kicked open his door and pulled his passenger, Brent Larson, free. They watched as a river of gasoline ignited and headed straight for the 12-kilo roaster that Jurgens had just purchased in Memphis.
“I’m just watching it burn,” Jurgens says, “And then I bawled like a baby.” Ambulances took the men to Centerpoint Medical Center in Independence. It looked like the end of E.F. Hobbs, LLC.
Three and a half years later, the hospital is one of his main coffee clients.
