“Results not typical” not legal?
Fat City doesn’t get many things free but every now and then a surprise does show up in our mailbox. Fat City’s rule is that if we ever get anything free, we disclose that if we review it. Soon that will be more than a house rule — it’ll be a federal law. New FTC rules are about to demand that, among other things, “bloggers who get free products and then endorse them on their blogs would have to make it clear they got the products free.”
Nothing on this blog is going to change but other parts of the new law might drastically affect the food and drug advertising landscape.