Restaurant “shooters” — bad idea
In 2004, I spent the Christmas season in St. Louis. The day after the South Asian Tsunami struck I stopped at a generic sit-down chain — an Applebee’s, TGIF Fridays type of place. On the table were some old promo cards advertising several specialty drinks including one called the tsunami.
You could blame the chain’s promotion on terrible luck, but it courted bad luck by picking a risky drink name to begin with. This chain wasn’t the only one. Nine months later Katrina slammed into new Orleans, and hurricanes weren’t fashionable drinks anymore. (Though some lawyers thought differently.) Many restaurants would be forced to quickly change their dessert menus if a truly deadly mudslide ever happens in the United States.
Now it’s fast-food chains getting into the game.