Pop-Tarts World Cafe opens in Times Square, answers the prayers of stoner tourists

A 3,000-square-foot ode to Kellogg’s Pop Tarts opened in Times Square yesterday. The Pop Tarts World Cafe is tucked in among the Bubba Gump Shrimp Company and Applebee’s, adding to the world of food-based tourism in New York City’s iconic shopping district.

According to Eater NY, the flagship store allows shoppers to create their own T-shirts, boxes of Pop Tarts or flavor creations to go. So listen up, breakfast scientists: You have a lab with chocolate, marshmallows and fruit waiting.