On ode to the Magic Bullet

I will let it be known publicly that I’m a sucker for infomercials. I’ve been a QVC member for close to a decade. I have bought the Egg Wave — a plastic basket for microwaving eggs — and the shammy. I’ve even watched PitchMen, the reality show based on the life of the late Billy Mays. The irony in the fact that someone’s managed to develop and sell a television show about sales-based television shows is not lost on me, yet I’m still sucked into the quick patter of the professional pitch men.

I’ve been all too close to pulling the trigger on roasters, choppers and pasta pots. But the one product that has always stood above the rest is the Magic Bullet: “the personal, versatile countertop magician.” It’s a blender with a series of blade and storage attachments that draws its name from its conical shape.