MO Farmers Feed Us launches Web site

A new branding campaign from the Center for Food Integrity hopes to increase consumer confidence in the food production system by introducing people to local farmers in five states.

At the Web site, Farmers Feed Us, you can learn about farm families from Missouri, as well as Indiana, Iowa, Michigan and Ohio. The site launched yesterday and looks like an attempt to tap into the locavore movement — putting a smaller face on the world of agribusiness. This feels like a high-tech version of the old wooden billboard on I-70 — one Kansas farmer feeds 128 people and you. There is also a contest to win free groceries for a year.

Among the members of the Kansas City-based non-profit Center for Food

Integrity are the Missouri Department of Agriculture and the Missouri

Livestock Coalition. The three-year-old organization’s stated mission

is “to build consumer trust and confidence in the contemporary U.S.

food system by sharing accurate, balanced information, correcting

misinformation, modeling best practices and engaging stakeholders to

address issues that are important to consumers.”