Keep your nose on the road

There’s a burger billboard on I-35 just south of downtown. It’s photographed beautifully, with crisp lettuce and a juicy hamburger patty pouring out from a bun. I want to take my two hands off the wheel and grab that burger.

The billboard knows this. Its tag line admonishes me and other drivers: “Keep your eyes on the road.” But I can’t. I’m drawn to that burger in a way that shames me. So when I came across the following news item, I figured my days as a driver may be numbered.

The Bloom grocery chain in North Carolina is experimenting with new steak-scented billboards that emit a fan-blown aroma of charcoal and black pepper during peak traffic periods. A rapid current of air is pushed over fragrance oil cartridges to waft the smell to drivers. 

Categories: Dining, Food & Drink