If breakfast doesn’t get you fired up for the day, you’re not doing it right

To those of you who skip breakfast, I hope you’re prepared for a life of mediocrity. Because apparently breakfast is the key to excellence, achievement and even a bit of morning singing.

Breakfast is the new battleground for fast food chains, with Burger King and Subway both recently rolling out new breakfast menus, and Dunkin Donuts doggedly trying to convince me that its egg-white flatbread is actually food. But it is Quaker that has readjusted my expectations with its new spot, which asks: “Does Breakfast Make You Amazing?”

Watch the spot. It’s a minute long. I’ll wait, no problem.