Hey, Anheuser Busch, you know how I know if my beer’s cold? It’s called fingers…

The boys that played with color-changing Matchbox cars and Hypercolor T-shirts are now supposed to be lured in by color-changing beer bottles.

In an effort to prop up declining sales, Anheuser-Busch is apparently rolling out a color-changing bottle, wherein the mountains of Busch Light — the logo on the label — change from white to blue when the beer is cold.