Taco Bell believes it has identified its newest growth market: quick-serve meals and healthier options. According to a recent story
in the Nation’s Restaurant News
, Yum Brands, Inc. (Taco Bell’s parent corporation) will focus on new healthy and premium offerings.
Among the potential new items are a half-pound burrito with premium meat (maybe not so healthy), a 10-taco dinner kit priced at $15, and an overhaul of the Fresco
menu — which focuses on menu items like soft tacos or burritos with less fat content. At the Taco Bell investors’ meeting, Bank of America-Merrill Lynch analyst Joe Buckley talked about the new breakfast menu that will be test-marketed this year: