Guinness wants to send you into space. Or a Black Eyed Peas concert.

Guinness Brewery celebrates its 250th anniversary this year. To put that into context, Thomas Jefferson was only 15 years old when Arthur Guinness brewed his first famous stout. It’s highly unlikely that Jefferson or Arthur could dream of how the brewer would reward one lucky drinker on its semiquincentennial: a trip to outer space!