Goodbye to Ricardo Montalban

There are spokespeople and then there was Ricardo Montalban, who died yesterday at age 88. Between his debonair looks and Spanish accent, he could sell anything and often did.

Here he is in 1983 extolling the virtues of Maxwell House ground coffee. Notice the way he twirls the cup of coffee below his nose and elongates

“superb.” He takes a sip and then sighs contentedly. By the end of the commercial you feel like a dolt for having ever considered any coffee

besides Maxwell House.