Generation Crap: Your age determines your comfort food
|Little Debbie rules the world…|
An article posted on last Friday’s Marketing Daily site says that what people consider to be comfort foods generally cross generational lines. “However, more subtle differences in comfort food preferences do exist among age groups according to a new ‘Generational Comfort Foods’ trend mapping report from the Center for Culinary Development (CCD) and Packaged Facts.”
Until now, I didn’t even know there was an organization called the Center for Culinary Development and Packaged Facts. Or are they two different groups? Oh, who gives a damn — the interesting news is the packaged facts, as it were: Of the 3,700 men and women interviewed for the study, near half (46 percent) of “men and women across the Boomer, Gen X and Gen Y segments say they turn to baked goods, sweets and desserts for comfort verses 19 percent who cite entrees, 14 percent salty snacks, and 4 percent breakfast foods.”
Fat City’s Jonathan Bender can eloquently discuss candy items from his generation, like Pop Rocks, that came along after I had grown up and moved to other more interesting vices, like liquor.
I can’t necessarily speak even for my own so-called generation (unless, like me, you can still sing all the commercial jingles for old cigarette TV commercials), but here are my own Top Five Trashy Comfort Foods, dating back at least to my days of teenage angst, when the only thing that could calm my jangled pubescent nerves was a cold Shake-A-Puddin’ and a heaping bowl of Kellogg’s Puffa Puffa Rice (“Yummy, yummy, digga digga bowl full”).
1) Little Debbie Snack Cakes. There’s something so overwhelmingly vulgar about these treats, that I feel sheepish even putting a box in my grocery cart. It’s like buying cheap boxed wine.
2) Macaroni and cheese. If you can’t get a quality version, like the decadently delicious version served at Oak 63 or Cafe Trio, there’s always the frozen Stouffer’s version. Not bad. But the Kraft product only satisfies if you’re under 13 years old … or in an altered state.
(Image via Flickr: – rebecca- )