Food trucks are evolving into mall toothpick samples on wheels

We’ve all been snookered into eating kung pao chicken if it’s impaled by a toothpick on a plastic plate. Food you’d likely never eat suddenly seems a lot more palatable when it’s free and being foisted upon you from the floor of the mall food court.

A piece in Forbes suggests that food trucks are taking samples on the road. Part moving billboard, part cuisine experiment, food carts are suddenly about increasing brand recognition for brick-and-mortar restaurants, as opposed to providing a mobile kitchen for entrepreneurs.