Five campaign ideas for Barkley and On the Border

They likely won’t have to cater the Christmas party at Barkley this year. According to The Kansas City Star, the Kansas City-based advertising agency has secured the On the Border account, only a few weeks after announcing that they’d be heading up a new campaign for Krispy Kreme Doughnuts, Inc.

Because we’re good neighbors, Fat City shared a few ideas for Krispy Kreme (expect to see the doughnut waterfall or cheeseburger this fall). And I thought we might as well lend our food expertise to the On the Border account. So here are five new directions that an OTB (that’s On the Border, not off-track betting) campaign might take.