Fine Vines Artisanal Ketchup is more than a condiment … it’s a lifestyle!
When pharmaceutical sales executive Bruce Steinberg decided to leave the world of pills behind after 35 years, he picked a different kind of feel-good product to push: ketchup.
“In my role as a pharmaceutical salesman, I was always looking for a hole in the marketplace,” Steinberg says. “And I think I’ve found one in the world of specialty foods. If you go to the supermarket, all the ketchup products look exactly alike. And that’s because, with few exceptions, they are.”
He’s right. Call it ketchup or catchup or catsup, but your basic grocery-store red stuff doesn’t vary much from brand to brand when it comes to the ingredients: tomatoes, vinegar, high-fructose corn syrup.
