Drink a little Danny will ya

Warning — this post starts with possibly the nine most pretentious words in the English language!

As I was thumbing through the New Yorker yesterday, I got to the back page and couldn’t help noticing a familiar face staring back at me. It was Arnold Schwarzenegger’s twin Danny DeVito, now best known as Frank from It’s Always Sunny in Philadelphia.

DeVito was on the back page selling limoncello by Danny DeVito. The liquor was launched shortly after his famously drunk appearance on The View when he remarked, “I knew it was the last seven limoncellos that was going to get me.”

Figuring to get a little money from the embarrassing incident, DeVito teamed up with Harbrew Distributors to launch his own line of limoncello. Everybody had a laugh and moved on but here it is, two years later, and far from being a one-off gimmick, limoncello by DeVito is going strong.

Of all the products that launch and fail, limoncello by Danny DeVito takes off.