Comfort food and the recession
If you’ve ever seen the Buck Night crowd at Kauffman Stadium, it’s a no-brainer that in times of recession people not only love comfort food but cheap comfort food.
s Gillian Gutierrez recently suggested
that hot dogs should be used as an indicator of the economy’s health of the economy. Based on the ingredients suggested on cooking Web sites, she figured more hot dogs means tighter times.
Not to debunk a perfectly good theory, but hot dog consumption always increases in the summer. Ovens in Kansas City are usually off (at least during a typical August; maybe not this summer) and the grill sees its highest use of the year. As such, hot dogs are in rotation more. It’s like the return of canned soup in the winter. Hot dogs are as much a factor of convenience as economy.
Even Buck Night might not be a good barometer for the food choices that people will make during tough economic times. A recent study
published in the Journal of Consumer Research
argues that people actually seek out the unfamiliar in times of change.