Coffee clash! Will Starbucks lose customers?
There’s been some concern percolating in the media and blogosphere — and Wall Street! — lately about the decision by Starbucks to raise the prices of some of their products — you know, those “complex” drinks like fancy, Venti-sized lattes and such. Other, less complicated coffee drinks will see a slight price decline.
Will loyal Starbucks patrons stay loyal if their morning java drink costs a quarter more?
Before you imagine mass revolt of Starbucks addicts, consider this: currently, a 20-ounce Venti-sized latte at the 39th Street Starbucks sells for $3.55. This is post-price hike and without taxes. At the Filling Station, 2980 McGee Trafficway, a large latte is $3.30. JP Wine Bar and Coffee House at 1526 Walnut charges $3.50 for a large latte. That’s the same price that the Broadway Cafe, 4106 Broadway, charges for a large latte. The Sweet Guy at 7439 Broadway charges $3.75 for a large latte. One of the costliest large lattes is, interestingly enough, at area McDonalds restaurants: $3.79 plus tax.
(Image via Flickr: Redia_09)
