Chop talk: five suggested new slogans for pork

The National Pork Board is apparently retiring the slogan “The Other White Meat” after 23 years. We’ll give you a moment to digest the disappearance of the vaguely suggestive, slightly incomprehensible message.

Second maybe only to “Beef, It’s What’s For Dinner” in the prominent meat slogan category, this campaign leaves us with a legacy of pork commercials that were meant to surprise the viewer with the health value of one kind of meat. In the past two decades, pork has obviously gone in a different direction.

Bacon is king — courtesy of the Bacon Explosion and Bacon Salt — and the delicious fattiness of pork now seems as much the emphasis as its supposed leanness. In an effort to bring pork into 2010, Fat City offers five new slogans for the National Pork Board to consider. Add your own in the comments.

Categories: Dining, Food & Drink