Chipotle festival to bring guacamole, music, high levels of sodium to Kansas City in July
The New York Times ran an interesting article about Chipotle on its data-driven vertical The Upshot a few days ago. Turns out, the thing I order at Chipotle at least once a week contains roughly 1,330 calories and 85 percent of a human being’s recommended daily sodium intake. Oh well! I’m still hittin’ up ‘Polay all day like, “Can I get the hot sauce and the corn salsa? Yeah, load that up with cheese, yeah, yeah, that looks good. And I’m gonna do chips and guac, as well. And can I get a cup for water? Thank you!”
To capitalize on this brand loyalty, Chipotle has been holding something called the Cultivate Festival in various cities for the past four years. The event “encourages attendee to think and talk about food and food issues in a fun and engaging environment,” according to Chipotle’s press materials. This summer, the fast-casual juggernaut is bringing its party to Kansas City (in addition to Minneapolis and Phoenix).
Cultivate Festival KC will be held Saturday, July 18, at Penn Valley Park. Portugal the Man will perform, plus more music to be announced at a later date.
There will also be cooking demonstrations from the following chefs:
*Tim Love (CNBC’s “Restaurant Startup,” Lonesome Dove Western Bistro, the Woodshed Smokehouse and White Elephant Saloon in Dallas/Fort Worth Freitag)
*Lachlan Mackinnon-Patterson (Frasca Food and Wine, Pizzeria Locale in Boulder, Colo.)
*Graham Elliot (“MasterChef,” Graham Elliot Bistro in Chicago)
*And local boy Colby Garrelts (of Rye and Bluestem fame)
Admission is FREE. Some other details:
Cultivate [Festival KC] will feature performances by popular bands, cooking demonstrations by renowned national and local chefs, and interactive experiences for festival-goers of all ages. The interactive experiences will focus on sustainable food practices, including an exhibit explaining how to make Chipotle’s guacamole, the reality of processed foods and a Kids’ Zone with snacks and fun activities.
Chipotle’s culinary team has created a special menu available for purchase exclusively at the events. All signature dishes will be made using fresh, sustainable ingredients. ShopHouse Southeast Asian Kitchen, Chipotle’s Asian concept, will also serve food during the festivals. An Artisan Hall will offer food from local food artisans, and a selection of local craft beer, wine, and ciders will be available in the Tasting Hall. Each festival will feature a Cultivate Farmhouse Ale, a Saison-style beer exclusively brewed from a local brewery.
More info here.