Bruce Willis will get back to saving the world right after this vodka rocks

The man you’d want protecting you if a gang of indeterminately accented terrorists took over your Christmas party is now working just as hard as a spirits pitchman. Meet Bruce Willis — the new face of Belvedere’s Sobieski vodka.

And when the Los Angeles Times‘ food blog caught up with the Die Hard star this week at a party for Sobieski, Willis made it a point to note that he’s not in the advertisements — he’s also a customer.

“I like vodka. I like this vodka. I like the taste,” Willis said.