Boulevard Chocolate Ale shows why we can’t have nice things
It’s been less than a month since Boulevard Chocolate Ale hit the shelves, and euphoria has sadly given way to griping. People have complained about manufactured hype and inadequate supply. Conspiracy theories about shipments and marketing decisions have run rampant in the comments section here and media across town. And then, Boulevard discovered that some batches had an unwanted taste. Founder John McDonald and brewmaster Steven Pauwels recorded a video last week to somberly offer an apology and a refund. It’s the second apology in two years for Boulevard on what was supposed to be a fun little collaboration. The apologies are not the issue; it’s our behavior that has led to this moment that is troubling. Kansas City, I don’t think we can have nice things.
