Andrea Kirsch, digital marketing strategist and partner at MAKE Digital Group, talks getting young and seasoned professionals involved, a downtown baseball stadium and more
Name: Andrea Kirsch
Occupation: Digital marketing strategist and partner at MAKE Digital Group
Twitter handle: @MAKEdigitalKC
Hometown: Norfolk, Virginia
Current neighborhood: Work in Westport and just bought a home on Weatherby Lake. After living in every neighborhood from Waldo to the City Market for the past 10 years, it is a nice change of pace and scenery.
What I do: I help clients make over their websites and technology systems. I get to work with some of the best businesses and nonprofits in KC.
What’s your addiction? Bar Method
What’s your game? Mario Kart
What’s your drink? Water, chai tea, wine, vodka, espresso martini, margarita, sangria, Moscow Mule, Boulevard beer, Roasterie coffee. Not necessarily in that order.
Where’s dinner? It depends on the day and the season. I have so many favorites all over Kansas City: Avenues Bistro, Lulu’s, Vietnam Café, Port Fonda, Local Pig, the Farmhouse, Nara, Los Tules, La Bodega, Westside Local, Chez Elle, Eggtc., Minsky’s, Westport Café, Garozzo’s, and then there’s a whole list of coffee shops and barbecue joints. I really could go on.
What’s on your KC postcard? Some of the iconic classics include the Plaza lights, Union Station and the KC skyline, and the view coming into downtown from the Broadway Bridge in the morning is pretty serene.
Finish this sentence: “Kansas City got it right when …” They got an IKEA. And when they decided to drive the fusion of arts, culture and technology together. We are fortunate — the cost of living is affordable, there is a high quality of life here and, gosh darn it, we have barbecue!
“Kansas City screwed up when …” They didn’t build the baseball stadium downtown. And, recently, when they decided to let the parking lot in Westport be turned into a chain strip mall.
“Kansas City needs …” More professionals, young and seasoned, to join in civic projects and community initiatives to help us continue to grow. We also need to train, hire and retain our talent. One of the tenants of KC is the people — we have some fine business and civic leaders, but they need support so we can continue to be seen as a bustling metropolitan city.
What are the first two terminal points on your KC rail system? Crossroads for happy hour and the River Market on the weekend for spices, flowers and honey.
“In five years, I’ll be …” Still thinking about the restaurants I left off this questionnaire.
“I always laugh at …” Animal memes.
“I’ve been known to binge-watch …” Foodie shows — Top Chef, Chopped, No Reservations. Or music videos on YouTube.
“I can’t stop listening to …” TED Talks.
“I just read …” Makers: The New Industrial Revolution by Chris Anderson, editor of Wired magazine. Across my desk, I read a lot of blog content, e-books and Post-it Notes.
What’s your guiltiest pleasure? Pistachio gelato and Rum Chata cake from Avenues Bistro.
The best advice I ever got: Get out of your own way. And something that I always remember, “Work to live, don’t live to work.”
Worst advice: To take a job that I really didn’t want because the money or title was there.
My sidekick: My husband. Our dogs.
What is your nemesis? Those steel square construction covers on Broadway.
What’s your greatest struggle right now? Deciding what to eat for dinner.
My dating triumph/tragedy: I just got married a few weeks ago to my best friend and business partner. We are still married and in business — triumph!
My brush with fame: One time, I mustered up a wave at Tim Meadows at the LAX airport, and I met Paul Rudd one winter while working at J. Crew on the Plaza. Sold him a shawl-collar pullover.
My soapbox: Put down your phone! We spend too much time with our necks looking down at a screen. It is important to disconnect and live offline and out loud.
What was the last thing you had to apologize for? An autocorrect fail.
Who’s sorry now? Still me.
My recent triumph: In the past year, I’ve been able to hire some amazing marketers, designers and developers, as well as partner with a variety of businesses and nonprofits to execute innovative projects and creative campaigns.