Menufy introduces restaurants to their future

• Menufy
• Rosati’s online menu was created by Menufy.

In 1995, the idea that Sandra Bullock didn’t have to pick up a phone to get a large pizza with anchovies, garlic and extra cheese seemed revolutionary. Nearly two decades after The Net, Ashishh Desai and the team at Menufy are proving that Hollywood’s early vision of the Web was onto something: Ordering restaurant food online doesn’t have to be hard.

The KCK startup creates online menus, ordering systems and websites for restaurants. The 10-person business began as a conversation three years ago. Desai and Hoang Nguyen were sitting in the dining room of what would become Menufy’s first customer: Stix in the Legends. Nguyen, Stix’s general manager, had been tasked with developing and launching a website for the Asian-fusion restaurant.

“We started this thinking about Stix,” says Desai, who remained the restaurant’s senior manager until last year. “But we quickly realized we could think broader, and this template would work for other restaurants.”