Hugo Tea looks for fans of that other kind of brew

• Hugo Tea
• The new tins for Hugo Tea should be on store shelves in June.

Tyler Beckett is a man of measurements. Visiting The Pitch’s offices, he heats water to 180 degrees in the electric kettle he has brought with him. He measures out 2 teaspoons of loose green tea, then lets it steep for just under four minutes, using a timer on his smartphone. He raises the cup to his lips and takes a slow drink. Now he’s ready to talk about his business, Hugo Tea.