Fiber One: Weirdest newspaper insert

Who else got a Fiber One bar delivered along with their Kansas City Star on Saturday?
The paper’s plastic sleeve was a big ad for the chewy bar from General Mills; inside the bag — along with my newspaper — was a Fiber One sealed in a plastic pouch. It was “naturally flavored oats and chocolate,” though I wonder whether Star subscribers in other delivery zones got different flavors? Anyway, though the package claims that the bar provides a 35 percent daily value of fiber, the ad promised that it wouldn’t taste like cardboard.
Honestly, though, I’m a little scared to eat the thing. The package is intact and the pouch inside the newspaper bag clearly protected it from dirt or tampering, so it’s probably not any different from the breakfast bars I’d buy at QuikTrip. But getting it with the morning paper just felt too weird. — C.J. Janovy